Build Your Outbound Systems Before You Scale Your TeamStrategic Outbound Systems Consultant for B2B SaaS Leadership
Most B2B SaaS GTM leaders are still running 2022 outbound playbooks, and here's the problem: they're getting worse results with more effort.The 2022 Manual Playbook Crisis:- Manual account selection (reps picking accounts from massive lists)
- Manual research (reps spending hours researching each prospect)
- Manual data gathering (reps hunting for emails and phone numbers)
- Manual everything while competitors automate and systematizeThe Compounding Problem: Leadership's response is to hire more sales reps to hit revenue targets, but your current outbound team is struggling with declining efficiency. The same 2022 playbook that worked before now delivers worse results.
Here's the uncomfortable truth about B2B SaaS outbound: Your outbound problem isn't a people problem, it's an outdated systems problem.
The companies that breakthrough from 10M to 50M ARR figured out that manual outbound playbooks don't scale, they decay. While your team burns out on manual processes, winning companies build automated, systematic outbound engines.
I help B2B SaaS companies (2M-50M ARR) replace manual 2022 playbooks with modern account-based outbound systems that create predictable revenue growth. No more manual research. No more spray-and-pray tactics. Just strategic outbound systems that improve efficiency while scaling.
About Elric
I've worked with 24+ B2B SaaS companies over 7 years, and the successful ones all figured out the same thing: you can't scale broken systems by hiring more people.
The companies that breakthrough from 2M to 50M ARR don't just add more reps, they rebuild their outbound engine first.
My background spans revenue operations, sales enablement, and growth strategy at companies scaling from Series A through IPO. I've seen what works, what fails, and why most outbound transformations never deliver results.
The real problem: Leadership wants to hire 5 more reps to hit revenue targets, but your current outbound team is struggling. Scaling broken systems just creates expensive garbage.
The solution: Fix what you have before you scale what works.
What You Get
Transform Outbound (90-Day Strategic Engagement)
Complete outbound system rebuild for companies ready to move beyond 2022 playbooks. We audit your current systems, design new frameworks, and implement sustainable processes.
What we build:
- Strategic ICP definition and account scoring systems
- Modern prospecting workflows and data infrastructure
- Rep productivity systems (territory planning, lead routing, attribution)
- Enablement programs (training, coaching frameworks, performance dashboards)
Outbound Advisory (Ongoing Strategic Partnership):
Ongoing strategic guidance for companies with solid foundations who need expert oversight for scaling and optimization.
What we focus on:
- System optimization and performance monitoring
- Advanced account-based strategies and market expansion
- Team scaling decisions and organizational design
- Messaging evolution
Strategic Systems Audit
90-minute deep-dive assessment of your current outbound infrastructure, identifying system bottlenecks and growth constraints.
What you'll learn:
- Specific gaps in your current systems and processes
- ROI impact of fixing vs. continuing current approach
- 90-day transformation roadmap with priority ranking
- Resource requirements and realistic timeline expectations
Ready to Build Systems That Scale?Most teams try to scale broken processes by hiring more people.
We fix the system first, then scale what works.Not ready for a full transformation? Start with a Strategic Systems Audit to understand exactly what's broken and what it's costing you.
Outbound Kitchen Hub
Weekly Newsletter
Get weekly deep-dives on B2B SaaS companies that built scalable outbound systems, GTM frameworks that compound over time, and the uncomfortable truths about why most B2B SaaS outbound programs fail.
Success Stories
Frequently Asked Questions
Q: Why are our outbound results getting worse even though we're working harder?
A: Because 2022 manual playbooks decay over time. The market gets more sophisticated, competition increases, and prospects become immune to cold outreach. Meanwhile, your team burns out doing manual research while competitors automate and systematize. The same manual effort that worked in 2022 now delivers worse results. You need systematic approaches, not harder work.Q: What makes this different from other outbound consulting?
A: Most consultants focus on tactics (better emails, more calls) or tell you to hire more people to do more manual work. I focus on replacing manual 2022 playbooks with systematic outbound engines that improve results while reducing manual effort. I'm systems-first, not activity-first.Q: Why do you say it's a "systems problem" not a "people problem"?
A: Because I've seen "underperforming" teams become top performers once they have proper systems, training, and clear processes.Q: How long before we see results?
A: System transformation typically takes 90-120 days for measurable impact. Companies looking for 30-day fixes aren't a good fit. Real change requires rebuilding foundations, not quick patches. Anyone promising faster results is selling tactics, not systems.Q: What size companies do you work with?
A: Post-product-market-fit B2B SaaS companies, typically 2M-50M ARR. Teams large enough that systems matter, but not so large that change is impossible. If you're still in founder-led sales, you're not ready for this.Q: Do you guarantee specific results?
A: No. We guarantee a comprehensive system audit, strategic recommendations, and implementation support. Results depend on market conditions, execution quality, and how well you follow the new systems. Anyone guaranteeing specific outcomes doesn't understand how systems work.Q: What if our current team is underperforming?
A: 80% of the time, it's the system, not the people. We've seen teams go from bottom quartile to top quartile performance once they have proper systems. But sometimes you do have the wrong people, systems help you identify that too.Q: Why shouldn't we just hire more reps instead?
A: Because broken systems don't scale. If your current reps are struggling, more reps means more struggling. You'll spend 6 months hiring, 3 months onboarding, and 12 months wondering why results didn't improve. Fix the system first, then scale what works.Q: How do we know if we need this?
A: If you're considering hiring more reps to hit revenue targets, if your team's results are inconsistent despite good effort, or if your top performers can't explain why they're successful, you have a systems problem, not a people problem.